Tuesday, 23 September 2014

Sponsored Video: Starting the Day Properly

It’s heartbreaking to think that not every child has the same start to its day.  Mine wake up and then spread out on the sofa to be served yoghurt, cereal and toast, washed down with a beaker of milk followed by a chewy vitamin. 

I like to think they are having a decent breakfast so they have the energy to thrive at school.  I do not want them going hungry and then being distracted from their studies.  It’s a long time till lunch, so its essential they get topped up of a morning.  Otherwise all their attention will be on their rumbling tummies and not on continuing their learning.

The statistics sadly show that as many as 1 in 7 children are missing out on breakfast.  I think that figure is incredibly high, breakfast is pitched as the most important meal of the day, so it’s distressing to think that any children are skipping it. 

Kellogg’s are doing there best to rectify that figure; they have a campaign called ‘Breakfast for Better Days’ aiming to give more children who have been going without cereal in their tummy!

With the cost of food spiralling higher and higher, parents across the country are really struggling to provide for their families.  It’s wonderful hearing how Kellogg’s are helping so many breakfast clubs and food banks around the UK by supplying their cereals, aiming for a future where no children face hunger when heading to school.

The video makes you realise how important breakfast is for happy, settled children.

You can help too by buying branded packs of Kellogg’s cereal; each box provides a breakfast for a child in need.  You can find out more from the Kellogg’s website, it’s a great cause so I am planning to get behind it and buy up a few more branded boxes for us as a family.

This post has been sponsored by Kellogg’s, but all thoughts are our own

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