I do put this off but its kind of important; there are things you can do to help improve your blog.
Things of course I had absolutely no idea about when I first started but I have learnt as I have stumbled along in the blogging (under) world fuelled on tea and cake late into the evening!
Removing Broken Links
You can run a free search then painstakingly go through your blog removing any with bad hosts or 404 messages (page cannot be found) that it found. Bad hosts are usually from companies that have sadly ceased to exist, if you regularly review for different ones the unfortunate thing is not all will be successful and they do vanish! The free search I used was not completely comprehensive because when I manually checked my posts over one year old it had missed some. When I find a better solution I will let you know.
If you are into rankings (which depending on my mood sometimes I am sometimes I am not!) then its worth regularly checking your Klout score to make sure it’s correct and in order, if you have a sudden unexpected drop in your score log in and check if one of your social media needs to be re-authorised. The quicker you get it sorted the quicker your score will improve. I write from experience as instagram is forever doing this to me (bangs head against wall!).
Work on your Internal Linking
As your content grows go back and strengthen your internal links, its one easy way to help with your own SEO (search engine optimisation!) and lets your readers navigate your site more easily.
Grow your social media
You can do this a number of ways, use hashtags to draw people interested about a particular theme over to your feed or you can host competitions and encourage people to follow you on twitter and instagram as methods of entry.
Additionally you can find like minded people to follow (who are likely to have the courtesy to follow you back, if you’re a blogger seeks out other bloggers, apologises I have not followed everyone back I used to be quite good if you want me to just send me a direct nudge and I am happy to oblige!).
I have noticed that a fair few bloggers follow you on instagram then discreetly unfollow a short while later… I recommend getting crowdfire or a similar app so you can keep an eye on that (especially with the instagram followers being a scoring element of the tots100, you do wonder their motivations!!!). Although crowdfire might be the reason instagram continually needs re-authorizing on klout!
Try and get more External Links
Many bloggers go around commenting on other blogs to try and increase their external links, if you do this make sure you write a big enough comment otherwise you can be seen as spam. Ideally pick out relevant blogs that would be a natural match to your own site. You could also consider writing guest posts for other bloggers who link back to your site; this also seems quite popular in the blogging community. If your very fortunate the companies you review might link back to your site, wanting to share what you have written about their product with their own fan base.
In the early days I used to publish press releases because I naively thought I was building a relationship with PR companies, but all I was doing was giving them free link backs and nothing else ever transpired! Some are of the opinion duplicate content is not ideal from a SEO aspect so I soon learnt to stop being quite so generous with my blog space!!!
I am still learning and expect to continue to do so. Value your blog, you have spent time and energy building your space.