Pampers are celebrating their 10th anniversary in partnership with UNICEF and with it making one wonderful wish to eliminate maternal and newborn tetanus everywhere. Whilst they work so incredibly hard trying to achieve that wish by continuing to offer free vaccines with their packs of Pampers they want everyone else to think about what they would wish for their own children.
My boys are my world, they might well drive me a little crackers at times but they also fill me with an overwhelming happiness. For them I wish a contented life, not fame or fortune although they might eventually find those things on their own. But more than anything I just want them to be happy and find joy in the simple things every day, to be kind to each other and have people be kind to them.
We are very fortunate really we have access to free healthcare and vaccinations for our children, so when my boys were tiny I made a point of only buying Pampers nappies. I had seen their packaging promising free vaccinations for children in the poorest areas of the world and wanted to do my own little bit to help support the campaign. Since 2006 an estimated 500,000 newborn babies have been saved, what Pampers have achieved is nothing short of remarkable! It is astonishing that they have managed to eliminate maternal and newborn tetanus in 17 countries but they do not want to stop there. Not when there is still work to be done, sadly 49,000 newborns every year die as a result of newborn tetanus. Those precious babies denied a proper start to life, a chance to flourish and grow, but with the support of Pampers and UNICEF more lives can be saved.