Monday, 11 July 2016

Asda Christmas 2016 Event #asdaxmas

Last Wednesday I headed into London for the Asda Christmas 2016 Event, I had the privilege of being a VIP Christmas Ambassador and could not wait to get lots of inspiration and ideas. Yes it might only be July but I am one of those people that live and breathe everything Christmas and have already started shopping in earnest.  It’s much more than one day for me.  I was thrilled to be selecting two products to endorse with my own “Thumbs up from Mum” seal of approval.

At the event I really did get caught up in the magic of Christmas through Asda’s carefully chosen products.  Christmas is a time for us as family to indulge in good food and drink and where better to stock up than Asda as you can really see the passion behind their talented team.  They are committed to making Christmas absolutely perfect; with sophisticated party food like sausage rolls with a dusting of glitter to add extra Christmas sparkle and indulgent desserts that look almost too good to eat.



You can feel confident with Asda that there really is something for everyone.  They have some exclusives too, like the Smirnoff Peppermint Twist in a limited edition scratch and sniff bottle.  Add a bit of fun and novelty to your Christmas festivities, served straight from the freezer or diluted with a little soda water (yes the lovely Asda barman was educating me on how best to drink everything!).

Asda really do take away the stress of Christmas with beautifully presented, easy to prepare, appetising food.  Lots of thought and attention to get Christmas right, great flavours and combination of ingredients that really work.  This is food to be savoured but at a price families can afford.


Mark Richmond the Head Innovation Development Chef had some delightful tasting canapĆ©s for us to try.  Let’s be honest as much as we LOVE Christmas the leftovers can get a bit repetitive.  But with a little flair and ingenuity your leftovers can be transformed into an art form!

A photo posted by Karen (@missingsleep) on

My personal favourite was Sproutamole – I am not a fan of the little green demons but mixed 50/50 with guacamole they are quite flavoursome and appetising.  I also learnt how sprouts are changing to become less bitter.  Crop breeding and cooking technique helps make sprouts more palatable.  Who knew the humble sprout had so much to offer!

I really liked James Martin; he is such an approachable guy and compliments their marketing campaign so well.  He really wants to make a difference.  He came from a farming background and understands the grassroots of where food comes from.  Asda was the first supermarket in York where he grew up and they also have a good relationship with farmers, it was a natural match and I can understand why James Martin fits the role so well.  As a chef he is led by ingredients and Asda work hard investing in farms to get them right.


Other products that captivated me were the stuffed onion baubles; instead of your average stuffing ball these create much more of an impact and the little edible spoons with treacle gammon for food no one will forget!  It’s important to get the food right at Christmas; there always seems a lot at stake. 

My second thumbs up endorsement went to a rather large bottle of Prosecco, the size of the bottle would be a definite talking point when entertaining.  


Although after leaving the event I realised I could have quite easily left “Thumbs up” all over the place as so much was visually appealing and tempting my taste buds.  I will have a very long list of products to buy from Asda!  Maybe we should host Christmas this year and give my mum a well deserved rest.

Finally here is a little video of the event, so you can get a feel for what to expect this Christmas.

18 comments:

  1. Sproutamole! I think they are on to something there! And Christmas in July is kind of a good way to sum up the recent weather... it's weirdly appropriate!

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  2. Yum yum Asda do o some great treats at Christmas. Sounds like a fab day - I can't wait for Christmas already!

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  3. I'm feeling all Christmasy now. The cakes look awesome and those canapƩs wow!! Now who's coming to cook my Christmas dinner?

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  4. I enjoyed this post as I was unable to make the event so it's great to see what I missed! Christmas at ASDA sounds wonderful this year.

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  5. It was a great event and I will definatly be doing some of my christmas shopping at Asda

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  6. It does look amazing - good to see there will be some lovely treats to be had at ASDA this Christmas.

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  7. It sounds like it was a great event - can't wait to see all the goodies in store x

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  8. Christmas in July, sounds great and I love the look of that meringue. I do love Christmas and am looking forward to what Asda have on offer this year.

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  9. What a lovely event! I was also invited to go along but couldn't make it, and now I'm kicking myself about what I missed out on!

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  10. Super event, looks like you had a great time lovely!

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  11. Am I the only person who can't stand the thought of Christmas in July? Sorry but I really really like summer and don't want to think about Christmas. It's like willing your life away. Carpe diem I say!

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  12. Black forest meringue looks delicious! Can't wait until Christmas now... :)

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  13. I plan for Christmas all year round and I love to see what the stores have for us each year. Looks like Asda will have some yummy treats x

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  14. Aww this looks so lovely. Love Christmas decorations x

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  15. It was so lovely to see you.......now if James Martin could pop round and cook dinner, that would be fab!

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  16. I was invited too but couldn't attend, boo! It sounds like it was wonderful :)

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  17. Oh wow it looked like an amazing event, One day I'll make the effort to get myself down to London to attend them haha x

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  18. Ooooh, it all looks fab! I do LOVE Christmas!

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