When you’re a business it’s important to be seen, you want everyone to know you exist. It’s hard because there is so much competition you need to be clever about getting exposure whenever you can.
Apparently people are exposed to 1,000 - 3,000 brands a day so you could quite easily get lost in all the marketing noise – you need to think carefully about how you can make your brand more recognisable so not only is it seen its also remembered.
Many businesses don’t utilise one very effective way to get people’s attention and that is the humble carrier bag! Just think after leaving your store that bag is going on a journey, your logo might be spotted by countless people, especially as people are trying to get more mileage out of their bags to avoid the 5p charge.
According to the infographic below by 4imprint it’s important to invest in your carrier bags to get your brand and logo out there and it can be quite an inexpensive way to effectively target your customers and find new ones.
Bags aren’t disposed of so quickly anymore so it’s a wasted opportunity not to think about the branding of your bags. When the customer looks at the bag they remember your store and it might encourage repeat business or if you manage to get the bag design right it also might be a highly sought out item in its own right! It creates a bit of a buzz about your business and encourages more engagement with your brand. You could even link it to social media and think about having a hashtag.
Personally I love paper bags so much more than plastic bags, you feel like you are getting a bit more quality. Certain bags have become a bit of a style accessory and can make you feel different about yourself. I think some people like others to see they have shopped at certain stores.