Last Wednesday I
headed into London for the Asda Christmas
2016 Event, I had the privilege of being a VIP Christmas Ambassador and could
not wait to get lots of inspiration and ideas. Yes it might only be July but I am one of those people that live and
breathe everything Christmas and have already started shopping in earnest. It’s much more than one day for me. I was thrilled to be selecting two products
to endorse with my own “Thumbs up from Mum” seal of approval.
At the event I really did
get caught up in the magic of Christmas through Asda’s carefully chosen
products. Christmas is a time for us as
family to indulge in good food and drink and where better to stock up than Asda
as you can really see the passion behind their talented team. They are committed to making Christmas absolutely
perfect; with sophisticated party food like sausage rolls with a dusting of
glitter to add extra Christmas sparkle and indulgent desserts that look almost
too good to eat.
A photo posted by Karen (@missingsleep) on Jul 6, 2016 at 5:46am PDT
You can feel confident
with Asda that there really is something for everyone. They have some exclusives too, like the Smirnoff
Peppermint Twist in a limited edition scratch and sniff bottle. Add a bit of fun and novelty to your
Christmas festivities, served straight from the freezer or diluted with a
little soda water (yes the lovely Asda barman was educating me on how best to
Asda really do take
away the stress of Christmas with beautifully presented, easy to prepare,
appetising food. Lots of thought and
attention to get Christmas right, great flavours and combination of ingredients
that really work. This is food to be
savoured but at a price families can afford.
A photo posted by Karen (@missingsleep) on Jul 6, 2016 at 6:06am PDT
Mark Richmond the Head
Innovation Development Chef had some delightful tasting canapés for us to
try. Let’s be honest as much as we LOVE
Christmas the leftovers can get a bit repetitive. But with a little flair and ingenuity your
leftovers can be transformed into an art form!
A photo posted by Karen (@missingsleep) on Jul 6, 2016 at 1:38am PDT
My personal favourite
was Sproutamole – I am not a fan of the little green demons but mixed 50/50
with guacamole they are quite flavoursome and appetising. I also learnt how sprouts are changing to
become less bitter. Crop breeding and
cooking technique helps make sprouts more palatable. Who knew the humble sprout had so much to
I really liked James Martin;
he is such an approachable guy and compliments their marketing campaign so
well. He really wants to make a difference.
He came from a farming background and
understands the grassroots of where food comes from. Asda was the first supermarket in York where
he grew up and they also have a good relationship with farmers, it was a
natural match and I can understand why James Martin fits the role so well. As a chef he is led by ingredients and Asda
work hard investing in farms to get them right.
A photo posted by Karen (@missingsleep) on Jul 6, 2016 at 5:31am PDT
Other products that
captivated me were the stuffed onion baubles; instead of your average stuffing
ball these create much more of an impact and the little edible spoons with
treacle gammon for food no one will forget!
It’s important to get the food right at Christmas; there always seems a
lot at stake.
My second thumbs up
endorsement went to a rather large bottle of Prosecco, the size of the bottle would
be a definite talking point when entertaining.
Although after leaving the event I realised I could have quite easily left
“Thumbs up” all over the place as so much was visually appealing and tempting
my taste buds. I will have a very long
list of products to buy from Asda! Maybe
we should host Christmas this year and give my mum a well deserved rest.
Finally here is a little video of the event, so you can get a feel for what to expect this Christmas.