I did a Management degree many
moons ago so I do have some knowledge of the ways of the business world, but
sadly back then social media wasn’t a thing!
Now it’s HUGE and such an effective way to connect and interact with your
customers. Fortunately I have learnt a
fair bit using instagram, facebook and twitter on a regular basis through
blogging – using it on a practical level might have actually helped me learn
more about this aspect of marketing than if it had been a theoretical part of
It’s easy for some companies to
get lost amongst their competitors, you really need to stand out and shine to
be noticed. Often it can be worth
having an advertising budget so you can get some ideas from a creative team
that will get people talking. I love
some of the campaigns from the people behind RPM. You need to make an impact to get people
interacting on social media, think of a hashtag (Virgin Holidays had
#PackMoreMojo) and ideally get it to trend.
Hopefully all the attention will translate into traffic on your website
and subsequent purchases, more brand awareness and loyalty.
I use some of the techniques
(admittedly on a much smaller scale) on my blog; I am familiar with hashtags
and using competitions to encourage more people to engage with my site. For me I can take my time and learn as I go,
but for a business they do not have that luxury, they need to strike quickly,
before someone else steps into their footsteps.
There is a lot you can do to improve traffic on your website I tend to have been a bit lazy with tags and descriptions on my blog posts but according to that website this is all very important. You can use the analyzer to give you guidance about your specific website and what you can do to increase traffic and then hopefully your business will get the recognition it deserves.
You also want to keep retailers positive about your brand, so they
position it in a way that is most beneficial for you. The more space you have on the shelf the less room for your
competitors to muscle in! I really liked their Smirnoff campaign, the visuals made the product look enticing, full of fruit and bursting with flavour.
Finally it’s important to think about which social media
platform to utilise; personally I like instagram the most but many people are
on facebook according to this Telegraph
article. I guess it depends on your targeted audience.