Every business will benefit from SEO but niche companies such as Hotel Logistics Management or startup businesses need it even more because they don’t have same ability to influence customer searches.

64.6 percent of the global population is online. So, if you don’t have an online presence, you are missing out. Your business needs SEO to make sure your website is visible. It’s not enough just to create a website you need to build your traffic and ranking on search engines. Plus, your competitors will be working on their SEO, so you need to do the same to keep up.

Working on your SEO is more cost effective than constant social media adverts. Once you have established a credible well developed site with interesting content you can enjoy traffic that keeps coming back.

How To Get Started?

There is a lot you can do yourself, starting off by producing high quality content, researching keywords and submitting a site map.

Google is the most visited website, so it is great if you can rank highly on there. I am always searching Google for information, so try and make your website useful. Think about what types of things you search for and how you can incorporate that into your website to make it useful and informative.

Alternatively, you can click here if you want to find a SEO company to get you started. They can speed up the process as they know best practices and can offer you more technical advice, so your redirects and error pages are managed.

If you are looking for an SEO company in Toronto think about what strategy the company can offer you.

Clicks Into Conversions

The number one spot on Google get nearly 32% of clicks. Hopefully those clicks will convert into sales. But that is not always the case, so you do need to make sure your website ticks all the right boxes when a potential customer visit it. An SEO company can help with website design.

Taking Too Long To Load

If a site takes too long to load 50% of people leave the site straight away. Too long isn’t very long either, over three seconds and people start getting frustrated. Google consider up to three seconds best practice. A 10 second load speed sees a bounce rate of 123% considerably higher than the 32% in sites with a load speed between 1 and 3 seconds.

You need to do a speed test on your site to see what you’re working with. Slow websites lead to dissatisfied customers and less sales. Speeding up your site is easier with an SEO professional. Doing it yourself can be tricky if you don’t understand how to minify elements of your page or defer loading of certain elements of your site.

Catering To Mobile Users

Make sure your site is mobile friendly as this is very important to Google and is factored into ratings. Bearing in mind 95%+ of people don’t click past the first page in a search engine its vitally important you do everything possible to improve your ranking. So its good to get more trust and credibility in your site by working on your SEO.

Consider Adding Live Chat

Personally, I am not a fan of live chat, I don’t like the instant “how can I help you?” when you’re just having a browse. I actually shut a site straight down as I find it intrusive. But apparently it is meant to actually help people want to stay on a site.  The reason being is they get instant contact with a company not having to wait for a reply to an email. So, it might be something to consider.